About Us

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QualifiedGTM was built around a simple idea: most pipeline problems are not activity problems. They are structure problems.

After more than two decades leading marketing and go-to-market strategy inside growth-stage software companies, I saw the same pattern repeat across organizations. Teams were working hard. Programs were running. Tools were in place. But pipeline still felt unpredictable. Alignment between marketing and sales was uneven. Priorities shifted faster than execution could keep up. And new AI capabilities were being introduced without a clear operating framework.

QualifiedGTM exists to address those challenges directly.

I work with emerging and scaling technology companies to improve the systems behind pipeline performance. That includes diagnosing conversion gaps across the funnel, aligning teams around shared growth priorities, and helping organizations apply AI where it creates real leverage rather than additional complexity.

This is operator-level GTM support designed to produce durable outcomes.

I’ve spent my career leading marketing organizations through periods of growth, transition, and change across multiple software companies.

Most recently, I served as Chief Marketing Officer at Tripleseat, where I led marketing and business development during a period of sustained pipeline expansion and organizational evolution. Prior to that, I served as CMO at Kimble amd held senior leadership roles when Kimble and Mavenlink merged to form Kantata, supporting go-to-market alignment through a merger and helping scale pipeline across global markets. Earlier in my career, I led marketing teams at Quickbase and Engageware, focusing on positioning clarity, lifecycle structure, and demand generation performance.

Across these roles, my work consistently centered on strengthening the connection between strategy and execution. That meant improving funnel visibility, aligning marketing and sales around shared definitions of pipeline, and building operating models that supported predictable growth inside private equity-backed environments.

Over time, I became increasingly focused on the structural side of GTM performance. The biggest improvements rarely came from adding campaigns. They came from clarifying lifecycle ownership, refining segmentation, strengthening positioning, and improving how teams worked together across the revenue engine.

That perspective shapes how I work today.

The decision to launch QualifiedGTM reflects a shift happening across growth-stage technology companies.

Leaders are being asked to deliver more predictable pipeline with fewer resources. Marketing teams are expected to operate closer to revenue outcomes than ever before. And AI is beginning to reshape how GTM systems are designed and executed, even as many organizations are still working to stabilize their underlying structure.

At the same time, many companies are not ready to add another full-time executive role. What they need instead is experienced leadership applied at the right moments, against the right priorities.

QualifiedGTM was created to meet that need.

It allows me to work directly with leadership teams on the challenges that matter most right now: aligning marketing and sales, improving funnel conversion, strengthening lifecycle structure, and introducing practical AI-enabled workflows that support scale.

Just as importantly, it reflects where I believe the greatest impact can be made. After years leading teams from inside the organization, I wanted to create a way to bring that same operator perspective to a broader set of companies navigating similar growth transitions.

QualifiedGTM is designed to be flexible, focused, and practical. Every engagement is tailored to the company’s stage, priorities, and pipeline objectives. The goal is not to deliver recommendations alone. It is to leave teams with clearer systems, stronger alignment, and a more predictable path to growth.

If that is the kind of support your organization is looking for, I would welcome the opportunity to start a conversation.